At the core of the Nike brand is passion for sport and the role it can play in life. It's a belief that sport plays a critical role as a source of empowerment to help people reach their full potential.
In particular, we see sport as a means of challenging racism, resolving conflict, building leadership and teamwork and enhancing life skills for youth. Used positively, sport becomes a powerful tool for youth inclusion, helping them fully participate in the social and economic opportunities in their communities.
Play is not an option for millions of young people around the world. There are no safe spaces to play, no coaches, no time, no equipment, no inspiration. It's time to change how we make an impact by using sport as a tool for social innovation and inclusion.